Data as a currency Data already moves like money does. It’s transferred between entities millions of times each second, and though this had little value to many before, blockchain is turning this notion on its head. The real value of the data generated by an average consumer will soon be exclusively in their hands. Increasingly, people …
Why should you care about headless commerce? Headless commerce (or API-first commerce) is becoming a less obscure term to marketers, but it’s still murky for many – especially what it means for real brands and real customers. I could dive into the technicalities of what headless commerce is upfront, but I’ll instead start with a story. …
Our use of scent in the environment has currently become quite an issue in society. It has become such an issue in different regions of the world, that companies are required to carefully plan the use of scent in their direct marketing campaigns. In today’s advertising frenzy more companies are realizing that the major advantage …
Advisory boards are a standard addition to the support network of a business. Startups will often look to an advisor for their knowledge, experience or an outside perspective — particularly as the business navigates key milestones such as launch, capital raising, hiring and expansion. Many startups establish an advisory board or have an advisor. But should a startup pay an advisor? Broadly speaking, an …
Why choose an advisory board instead of a board of directors? Directors direct a business and have legal obligations and duties under the Corporations Act and case law. The legal duties include to act in the best interests of the company and to understand the financial condition of the company to ensure that the company …
Would my startup benefit from having an advisory board and what is involved? Read More »
AI trends in marketing for 2019-2020 What difference will artificial intelligence and machine learning make to marketing leadership and strategy ? You can’t talk about marketing today without the conversation steering to artificial intelligence (AI) or machine learning. Once touted as a silver bullet for data collation, analysis, as well as customer service, AI and …
A strong relationship with a technical advisor is a necessity for all early-stage founders who are building technology products — whether you are using a contractor, off-shore team or full-time staff. In later stages, your technical advisor can continue to be a trusted ear for you and a useful resource for your own growing technical …
The tech industry is swarming with innovation, new products made on rising technologies emerge everyday and the market is ripe with opportunity for the next big, disruptive idea. While established organizations are finding it difficult to keep pace with technology disruption, there are huge opportunities for savvy entrepreneurs and nimble startup ideas. Despite a welcoming startup ecosystem, …
Swarm intelligence is the idea of coordinating massive numbers of individual technology entities to work together. It is a fundamental concept in IT that has been useful and interesting, as well as a bit threatening, throughout the development of modern technological progress. It all goes back to the birds and the bees. Fish too. Even …
