Getting Organized When a company is created, the founders of the company must determine who owns the company. Often the founders also become the first shareholders of the enterprise. The first, and most important, step in getting a company organized, is to determine who owns how many shares. This is usually expressed as a percentage …
I am often asked what is the most popular professions are for freelancers and independent workers. This is not as easy a question to answer as it seems. Independent workers serve all industries, work with both businesses and consumers and participate in pretty much every job type and profession. They also tend to self-identify in …
The Most Common Professions of Skilled Freelancers Working for Businesses Read More »
Data as a currency Data already moves like money does. It’s transferred between entities millions of times each second, and though this had little value to many before, blockchain is turning this notion on its head. The real value of the data generated by an average consumer will soon be exclusively in their hands. Increasingly, people …
Why should you care about headless commerce? Headless commerce (or API-first commerce) is becoming a less obscure term to marketers, but it’s still murky for many – especially what it means for real brands and real customers. I could dive into the technicalities of what headless commerce is upfront, but I’ll instead start with a story. …
Our use of scent in the environment has currently become quite an issue in society. It has become such an issue in different regions of the world, that companies are required to carefully plan the use of scent in their direct marketing campaigns. In today’s advertising frenzy more companies are realizing that the major advantage …
Advisory boards are a standard addition to the support network of a business. Startups will often look to an advisor for their knowledge, experience or an outside perspective — particularly as the business navigates key milestones such as launch, capital raising, hiring and expansion. Many startups establish an advisory board or have an advisor. But should a startup pay an advisor? Broadly speaking, an …
Affiliate marketing Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make. Airport Shuttle Service A very profitable business, airport shuttle is a shuttle bus that transports travelers from one part …
Why choose an advisory board instead of a board of directors? Directors direct a business and have legal obligations and duties under the Corporations Act and case law. The legal duties include to act in the best interests of the company and to understand the financial condition of the company to ensure that the company …
Would my startup benefit from having an advisory board and what is involved? Read More »
Determine What Type of Business You Want to Own You can’t start a company when you aren’t really sure what it is you want to do. Businesses are successful when the owners and their team know exactly who they are and what their niche is. If you’re serious about owning a business, then now is …
